HOW IS XR TECHNOLOGY CHANGING THE LANDSCAPE OF ADVERTISING?
The term 'XR' is creating quite the buzz in the tech world recently and is steadily dallying its way into our everyday lexicon. But, it is noteworthy to mention that the term was coined way back in the 1960s when Charles Wyckoff filed a patent for his silver-halide 'XR' film meant for photographing bright light events. It is over a period of six decades that the term 'XR' has moved into the mainstream as the device-makers struggle to describe the different display upgrades they are working with. Keep tuned in to Virtual Reality Schools conducting courses about the upcoming technologies! But what does XR mean, and what is its contemporary relevance? In simple words, we can understand XR, or extended reality, as an all-encompassing phrase for several different but related technologies such as VR, AR, and MR. Thus, XR is a 'reality-plus' technology that utilizes any display. Extended Reality or XR comprises all facets of computer-generated technology that ...