HOW IS XR TECHNOLOGY CHANGING THE LANDSCAPE OF ADVERTISING?

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The term 'XR' is creating quite the buzz in the tech world recently and is steadily dallying its way into our everyday lexicon. But, it is noteworthy to mention that the term was coined way back in the 1960s when Charles Wyckoff filed a patent for his silver-halide 'XR' film meant for photographing bright light events. It is over a period of six decades that the term 'XR' has moved into the mainstream as the device-makers struggle to describe the different display upgrades they are working with. Keep tuned in to Virtual Reality Schools conducting courses about the upcoming technologies! But what does XR mean, and what is its contemporary relevance? In simple words, we can understand XR, or extended reality, as an all-encompassing phrase for several different but related technologies such as VR, AR, and MR. Thus, XR is a 'reality-plus' technology that utilizes any display. Extended Reality or XR comprises all facets of computer-generated technology that brings together the physical and virtual worlds, thereby fostering a unique user experience. Currently, diverse industries, from health to manufacturing and entertainment, are utilizing XR technology, but one sector that is changing its landscape via XR is advertising. Sounds intriguing, right? Well, without any further ado, let us look at the very many ways in which XR is changing the world of advertising.


XR AND ADVERTISING – AN UNCANNY AMALGAMATION


XR and advertising is an uncanny yet exciting combination that has been fascinating to quite a few renowned brands of current times. XR advertising enhances utility as customers can virtually interact with their products to get a feel of the desired products. This feat is as novel as humankind discovering a new habitable planet. The potential to utilize extended reality for advertising was tapped in 2019, and with the coming of 5G, its scope has widened even more. Some companies deploying advertisements within AR have been reporting a staggering 25 percent or higher click-through rates from ads, and a whopping 61 percent of consumers are sharing AR ads across social media. Therefore, asserting that extended reality advertisements have already begun making a mark in the marketing world would not be erroneous. Likewise, various top-notch institutions offer Virtual Reality classes to augment this new milestone within the advertising domain. Now that we have touched the basics of XR advertising let us look at the few ways the former makes ads all the more gripping!


TOP THREE BENEFITS OF USING XR IN ADVERTISING 


  1. Customer Engagement and Better Reliability - XR advertisement includes placing a 3D object into an environment, enabling users to assess the product's content and thereby making for compelling content. Several companies testing XR advertisements opine that it increases customer engagement as people can get a good look at the items vis-à-vis their actual size, shape, and form. Thus, XR advertising fosters trust and reliability between a business and its clientele.


  1. Versatility – Besides retail brands, massive corporations like automobile companies and aviation industries are also moving towards extended reality advertisements. For example, Cathay Pacific Airlines used 360 degrees video technology to allow viewers to look at the video from every angle, enabling potential passengers to travel with the airline in a simulated environment. Thus, XR advertising has diverse usages.


  1. Better Brand Awareness – Statistics suggest that XR advertising has increased brand awareness by 29 percent for some organizations and higher click-through-rates. The figures are the most appealing to tourism and travel industries.  


So, there we have it, a crisp overview of how XR is changing the landscape of advertisement. Thus, it is safe to say that now is the apt time to enroll in a Virtual Reality School and pioneer as an XR expert.

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